Category: Personal Brand

Be the Job

You know how to know the job and look the job, but do you know how to be the job?  There are some aspects of behavior that are the same no matter what job you are looking for – you should be courteous, polite, prompt.  These are things that, regardless of the position you are applying for, will get you noticed in a positive way.  Here are some simple guidelines any job seeker can follow to stand out as a good employee. Read More

Is Your Appearance Hurting Your Job Search?

Are your looks stopping you from getting hired? A recent AARP report noted older job seekers resorting to orthodontics, plastic surgery and more, in hopes that looking better will get them hired.  As we reported in “Do Looks Matter?”,  appearance is rated the third most important factor in hire decisions following qualifications and confidence.  That means confidently bringing out your qualifications should take you further than Botox.  But clearly, appearance is a factor. Read More

Twitter and Your Next Job

Twitter is very hot these days, and it can be a very powerful tool in your job search.  Last week we shared the mysteries of Twitter hashtags. This week, we go in depth on what Twitter can do for you. For the uninitiated, Twitter is a social networking service for people to stay connected.  Twitter is different than the other sites for a couple of reasons.

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Small Business Challenges, Your Opportunities

In order to bridge the gap between an employer’s needs and your own, try putting yourself in their shoes, and you’ll get a huge perspective shift. I recently sat in on a group discussion about the needs of a small advertising agency regarding client relationships and talent acquisition for the firm, and found the concerns surprisingly similar.
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Identifying the Gems In Your Personal Talent Pool

A job search workshop leader asks his audience to: “Describe what unique value you offer.” Minutes later a participant asks what others are wondering. “How is what I have to offer really unique? Maybe it’s the editor in me, but I wouldn’t say what I have is unique.” The workshop leader explains that he is referring to a combination of skills and talents unique to the individual who uses them.
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