Category: Marketing Yourself

How To Answer “What Do You Know About Us?”

“What do you know about us?”  It’s a common but puzzling question that gets asked at many interviews.  Last week we talked about how to research companies.  Today, how to present the information you gathered in a way that shows you did your research and highlights why your skills and background would be an asset to the company. Read More

Pre-Interview Research

You got the interview, now what?  Time to dig in and learn all you can so you can shine in the face-to-face meeting.  Having good background on the company will make you look interested and prepared, but the research will give you valuable knowledge that will help confirm that this is in fact a place you want to work. Read More

The Art of the Cold Contact

Contacting people you don’t know, even over e-mail, can be intimidating. But it doesn’t have to be. If you do your research, compose a professional communication, and get the right message across, it can be a rewarding process and a critical part of building your network. Read More

10 Ways You Should Never Describe Yourself

Today our guest blogger is Jeff Haden. Jeff is a columnist for CBSMoneyWatch.com and Inc.com.  He has written more than 30 non-fiction books, including four Business and Investing titles that reached #1 on Amazon’s bestseller list.  Jeff learned much of what he knows about business from managing a 250-employee book manufacturing plant. Everything else he picked up from ghostwriting books for some of the smartest CEOs and leaders in business.  Follow him on Twitter at @Jeff_Haden.

When other people use these words to describe your talents, it’s OK. When you do it, you just sound like a pompous jerk.

Picture this: You meet someone new. “What do you do?” he asks. Read More

Elevator Pitch Done Right: A Step-by-Step Guide

Job seekers should have a concise summary of their core skills and accomplishments that they can deliver to anyone who will listen in a small window of time.  This is often referred to as an “elevator pitch.”  However, it is often used incorrectly.  When not done right, this little speech can kill your chances for further discussion, let alone finding a job lead.  Here is a step-by-step guide for creating a pitch and delivering properly: Read More

6 Steps to a More Marketable LinkedIn Profile

Today our guest blogger is Jeff Haden. Jeff is a columnist for Inc.com and CBSMoneyWatch.com.  He has written more than 30 non-fiction books, including four Business and Investing titles that reached #1 on Amazon’s bestseller list.

Jeff learned much of what he knows about business from managing a 250-employee book manufacturing plant. Everything else he picked up from ghostwriting books for some of the smartest CEOs and leaders in business.  Follow him on Twitter at @Jeff_Haden.

 

Overall, LinkedIn is the best social media platform for entrepreneurs, business owners, and professionals. Unfortunately, your LinkedIn profile may not be helping you to create those connections.

So let’s tune yours up with six simple steps: Read More

Video Friday: Using LinkedIn Groups to Network

You know LinkedIn is a great networking tool, but are you using it to to its fullest?  In today’s video, Jobfully Social Media Marketing Manager Dennis Grubbs explains how to use LinkedIn Groups to make connections. Read More