Many job seekers use Twitter to follow recruiters and companies, learn about job search, and uncover job leads. They are “passive” users in that they follow and read, but do not post. As a result, they may feel like they are in stealth mode and have not bothered to put together a professional Twitter profile. This is a big mistake. Here’s why:
When you follow new people, most receive a notification that they have a new follower. Often that notification includes the follower’s name AND profile. Some busy tweeters pay no attention to these notifications, but what about those who do? Your profile is your chance to get on their radar screen and let them know your value and what you’re a match for. Why pass up this opportunity?
Consider a busy recruiter with three new followers on Twitter.
- CatLover84, has a profile noting she loves old movies and cats.
- MSmith has no profile.
- PMPro, has a profile noting he is a program management professional with proven success in increasing annual revenue by $1.2m in the field of leasing, currently exploring new opportunities in the Midwest.
Which profile do you think will stick in the mind of this busy recruiter? Which job seeker is most likely to be contacted by the recruiter with a job opportunity?
It will only take you a few minutes to add a professional profile on Twitter. Take your summary from LinkedIn and cut it down to Twitter size. Remember, the Twitter profile needs to be extremely brief. This forces you to share your value quickly and concisely, which is always a good thing. While you are updating, add a professional photo. It makes you even more memorable.
Updated your Twitter profile today and open yourself up to more opportunities!
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