If you are a job seeker, it is crucial you optimize your usage of LinkedIn so you can be found by recruiters and hiring managers. LinkedIn is also a vital way to communicate with everyone in your network about who you are and what you are looking for. Clear, consistent communication allows your network to work for you. Ten things every job seeker should do to make best use of LinkedIn:
- Make sure your profile is 100% complete. Fill out every field. Give lots of details in your background information. Include education, volunteer work and trade associations.
- Be sure your profile is set to public so you can be found. Pretty fundamental, but all the work you do on LinkedIn is useless if you don’t let the world see it.
- Change your LinkedIn URL to your name or brand. Use that URL on resumes and other marketing material.
- Aggressively build your network. Add people regularly. When you go to a networking event add those you’ve met to your LinkedIn network, personalizing the invitation to remind them of your recent connection. Dig back into your past and take time to locate people from your past, professionally, personally or in school, and reconnect.
- Make your summary statement your 20 second pitch. (Also known as your elevator pitch.) Your summary statement should communicate very clearly and succinctly who you are and your professional qualifications and expertise.
- Use the status update on a regular basis. Every few weeks post inspiration, useful information or something that advances your personal brand. Don’t use it casually like a Facebook status and don’t excessively self-promote.
- Join groups, start groups, participate in groups. Pose questions, share your expertise. Be a genuine part of the community.
- Get recommendations, write recommendations. Remember the recommendations you write for others show up on your profile, so be sure they represent your best work and bring out who you are even as you offer specific and useful information about someone else.
- Use filters, known as faceted search, as a valuable way to track down all kinds of information. You can use the search field in much the same way you do a Google search. Locate people within just about any industry or company and even filter them by their previous areas of work or company. The possibilities are endless so give it a try. To learn more check out: faceted-search.
- Some of the best information on how to use LinkedIn is on LinkedIn! The LinkedIn learning center is a great starting point. From there you’ll want to explore the blog and FAQs. A few links to get you started:
LinkedIn is now considered the most vital website for seeking and finding a job, so make it a goal to spend quality time every day optimizing your use of this powerful tool.
What are you doing to make the most of LinkedIn? Share your ideas with us!