Month: December 2012

The Easiest Elevator Pitch to Deliver

Today our guest blogger is Jeff Haden. Jeff is a columnist for CBSMoneyWatch.com and Inc.com.  He has written more than 30 non-fiction books, including four Business and Investing titles that reached #1 on Amazon’s bestseller list.

Jeff learned much of what he knows about business from managing a 250-employee book manufacturing plant. Everything else he picked up from ghostwriting books for some of the smartest CEOs and leaders in business.  Follow him on Twitter at @Jeff_Haden.

 

I’m terrible at delivering elevator pitches. While some people are great at making a wonderful first impression on potential clients, to me making an elevator pitch feels forced and obvious, so I usually chicken out and console myself by rationalizing that impromptu encounters with people in need of a ghostwriter aren’t likely anyway. Read More